Four flavours, four arguments
21 August 2026 · 4 min read
Classic Dark, Caramel, Fruit & Nut and Protein were not chosen to cover a spectrum. Each one answers a different question.
Most ranges are built as a gradient of 40%, 55%, 70%, 85%, which is honest but tells you nothing except how much sugar was removed.
Classic Dark: bold, pure, timeless
The control. Seventy percent single origin, no centre, no inclusion. If this one is not right, nothing else in the range can be.
Caramel: smooth, buttery, addictive
The indulgent one. Salted caramel that flows rather than sets, in a shell thin enough to give under light pressure.
Fruit & Nut: fruity, crunchy, indulgent
The textural one. Whole almonds and dried cranberries placed rather than stirred, so every cube cuts the same way.
Protein: power in pleasure
The useful one. Ten grams of protein that still tastes like chocolate rather than a supplement, the hardest of the four to get right, and the one that took longest.
Four distinct flavours. Premium finish. Minimal and elegant. Consistent branding.
